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Hotel Occupancy

Strong Local Economy

Status Indicators: Proceeding as Anticipated |  Monitoring Progress | Reviewing for Improvement | Information Unavailable

Status Indicators:
Proceeding as Anticipated
 Monitoring Progress
Reviewing for Improvement
Information Unavailable

25%

Q3-20

Please note that Q1, Q2, Q3, and Q4 refer to the first, second, third, and fourth quarters of the Fiscal Year. The City’s Fiscal Year runs from October 1st – September 30th and is denoted by FY. CY denotes Calendar Year.

The third quarter’s occupancy reached 25.2% which is lower by 47 percent from the fiscal year 2019 third quarter.  The significant drop is reflective of the hotel cancellations and event postponements experienced due to the COVID-19 pandemic.

In April, the hotel occupancy came in at a low of 16.2%; in May it rebounded slightly to 24.1%, and in June it was 35.3%.    

The City's Economic Development Department is committed to working with its businesses as we all work through the COVID-19 pandemic together. For additional information, please see: visitsugarlandtx.com

Rooms sold divided by rooms available multiplied by 100. Occupancy is expressed as a percentage of available rooms occupied.

Formula: (Rooms Sold / Rooms Available) X 100

The hotel occupancy figures reported here are an average of the three months of the quarter.

The target is ≥70%, which is based on the historic hotel occupancy in the City. With the development of the Visit Sugar Land tourism program and additional sales resources, this figure will likely be increased in future years closer to 72%, which is the stabilization rate assumed in the City’s 2014 hotel/conference center study for that potential future venue.

Additionally, viewing results in relation to other municipalities presents an opportunity to gain additional value from tracking the performance of this measure. The Houston Metropolitan Statistical Area (MSA) also presents the opportunity for insightful comparison to local trends and industry fluctuations that are outside of the City’s control.

Hotel Occupancy Rate provides a glimpse of the activity and health of the tourism and travel industry within the City of Sugar Land.

STR, INC - STR INC is a company that provides the City of Sugar Land with hotel market data and benchmarking.

Contact Information

City of Sugar Land
2700 Town Center Blvd. North
Sugar Land, TX 77479

Department of Innovation
Contact (281) 275-2198
www.sugarlandtx.gov
[email protected]

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Disclaimer
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Contact Information

City of Sugar Land
2700 Town Center Blvd. North
Sugar Land, TX 77479

Department of Innovation
Contact (281) 275-2198
www.sugarlandtx.gov
[email protected]

Site Map
Disclaimer
Privacy

click here to view the city of sugar land's facebook pageclick here to view the city of sugar land's twitter page