Event Attendance Selected Destination Venues
Strong Local Economy
Status Indicators: Proceeding as Anticipated | Monitoring Progress | Reviewing for Improvement | Information Unavailable
Proceeding as Anticipated
Reviewing for Improvement
Please note that Q1, Q2, Q3, and Q4 refer to the first, second, third, and fourth quarters of the Fiscal Year. The City’s Fiscal Year runs from October 1st – September 30th and is denoted by FY.
Overall, the City surpassed its event attendance goals and narrowly missed its target for the Houston Museum of Natural Science.
In FY 2017, the Houston Museum of Natural Science saw a total of 93,000 visitors -- 81,249 visitors came for the museum and 11,751 attended special events. Since the attendance numbers are slightly lower than the 95,000 visitors in FY 2016, this measure missed its target by 2,000 visitors.
Conversely, the Smart Financial Center has a target of 260,000 attendees in one year, which includes both paid and community events. Smart Financial saw 352,522 visitors paid attendees. Therefore, this measure exceeded its target.
Town Square received 165,992 visitors in FY 2017. Therefore, this measure exceeded last year's visitors numbers by 50,977.
Finally, Constellation Field received 446,487 visitors in FY 2017. Therefore, this measure exceeded its target.
Our destination venues continue to make Sugar Land a top attraction for tourists in the Houston region. The amazing first year success of the Smart Financial Centre, coupled with the continued success of Constellation Field, show that Sugar Land’s investment in top flight entertainment venues are providing a return for the Sugar Land tax payer.
FY 2018 numbers will not be updated until the 2nd quarter of FY 2019.
Event attendance includes the number of estimated attendees at the following Selected Destination Venues: Smart Financial Centre at Sugar Land, Constellation Field, Sugar Land Town Square Plaza, and the Houston Museum of Natural Science at Sugar Land.
Attendance is calculated by management estimates, ticket sales, or a combination of the two methods.
The target for this measure will be comprised of three components:
- The Smart Financial Centre has a target of 260,000 attendees in year one—this includes attendance for both paid and community events. Because this is the first year of data collection for the Smart Financial Centre, actual results will not become available until the second quarter of the fiscal year.
- Constellation Field has a combined target of 308,500 attendees for both baseball and other special events. These results will become available in the second quarter of the fiscal year.
- The targets for the Houston Museum of Natural Science and events at Sugar Land Town Square are set at an improvement from the previous period. Therefore their targets will be 95,000 and 109,526 respectively. These results will become available in the first quarter of the fiscal year.
The status symbol indicator (red, amber, green) will be updated when full information is available in the second quarter.
Attendance at Select Destination Venues in the City of Sugar Land indicates the draw of economic, social, and cultural activity resulting from investment in the venues.