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Event Attendance Selected Destination Venues

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Status Indicators: Proceeding as Anticipated |  Monitoring Progress | Reviewing for Improvement | Information Unavailable

Status Indicators:
Proceeding as Anticipated
 Monitoring Progress
Reviewing for Improvement
Information Unavailable

Smart Financial Centre: Not Available
Constellation Field: 501,511 (2017)
Houston Museum of Natural Science: 93,000
Town Square: 165,992

FY 2017

Please note that Q1, Q2, Q3, and Q4 refer to the first, second, third, and fourth quarters of the Fiscal Year. The City’s Fiscal Year runs from October 1st – September 30th and is denoted by FY.

The results displayed in the FY 2018 1st Quarter Goal Measures Report reflect the event attendance data collected for the Houston Museum of Natural Science and Sugar Land Town Square in the last fiscal year. In FY 2017, the Houston Museum of Natural Science saw an estimated 93,000 visitors. This is 2,000 fewer attendees than the previous year. Additionally, Town Square exceeded its target by 56,466 visitors. 

Because it has just begun operations in FY 2017, data for the Smart Financial Centre in Sugar Land will not be included in this measure until the second quarter of FY 2018 so that a complete year’s worth of data can be reported at that time. Constellation Field will also be reported on in the second quarter. 

Event attendance includes the number of estimated attendees at the following Selected Destination Venues: Smart Financial Centre at Sugar Land, Constellation Field, Sugar Land Town Square Plaza, and the Houston Museum of Natural Science at Sugar Land.

Attendance is calculated by management estimates, ticket sales, or a combination of the two methods.

The target for this measure will be comprised of three components:

  • The Smart Financial Centre has a target of 260,000 attendees in year one—this includes attendance for both paid and community events. Because this is the first year of data collection for the Smart Financial Centre, actual results will not become available until the second quarter of the fiscal year.
  • Constellation Field has a combined target of 308,500 attendees for both baseball and other special events. These results will become available in the second quarter of the fiscal year.
  • The targets for the Houston Museum of Natural Science and events at Sugar Land Town Square are set at an improvement from the previous period. Therefore their targets will be 95,000 and 109,526 respectively. These results will become available in the first quarter of the fiscal year.

The status symbol indicator (red, amber, green) will be updated when full information is available in the second quarter. 

Attendance at Select Destination Venues in the City of Sugar Land indicates the draw of economic, social, and cultural activity resulting from investment in the venues.

Destination Venue Management





Contact Information

City of Sugar Land
2700 Town Center Blvd. North
Sugar Land, TX 77479

Office of Strategic Initiatives
Contact (281) 275-2236
www.sugarlandtx.gov
StrategicInitiatives@sugarlandtx.gov

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Contact Information

City of Sugar Land
2700 Town Center Blvd. North
Sugar Land, TX 77479

Office of Strategic Initiatives
Contact (281) 275-2236
www.sugarlandtx.gov
StrategicInitiatives@sugarlandtx.gov

Site Map
Disclaimer
Privacy

click here to view the city of sugar land's facebook pageclick here to view the city of sugar land's twitter page